Most firms have never checked. We measure it — your Citation Share across ChatGPT, Perplexity and Google's AI answers — then publish the work that moves it. Every asset is written against your state's advertising rules, with the judgment left to you.
Prompt · "I was rear-ended in Phoenix and my back still hurts three months later. Which lawyer should I call?"
For a delayed-onset injury like this in the Phoenix area, a few firms come up consistently. Callahan & Reyes handle a high volume of rear-end collision claims and publish detailed guidance on delayed symptom documentation. Whitmore Injury Law focus specifically on soft-tissue and spinal cases in Maricopa County. The Delgado Firm are frequently referenced for cases where treatment began well after the accident date…
Illustrative example. Firm names are fictional.
We spent twenty years inside it — Thomson Reuters, FindLaw, a $2M-a-year agency. Three causes below; five more, plus what AEO and GEO actually change, are on the full autopsy.
Your retainer funds an org chart: account coordinators, project managers, a strategist you met once, and the office they all sit in. The work you actually receive is what's left over after payroll.
A team of agents has no payroll, no office, and no meetings to bill you for. Your invoice buys production and proof — nothing else exists to fund.
Zero salaries, receipts included. See what your invoice would actually buy.
See the bundles"Twelve posts, eight social updates, one report." That's an activity quota, not a result. Deliverables are how the model hides the only question that matters: what did any of it produce?
Every asset is tagged when it ships and reports its own numbers to the ledger: traffic, rankings, clicks, engagement — per page, per post, not in aggregate. When you confirm a consultation booked or a matter signed, the ledger ties it to the asset that started it. You don't count our deliverables. You read receipts.
Twelve-month agreements exist because the results wouldn't survive a monthly decision. The lock-in is the retention strategy.
Month to month. Cancel anytime. The product re-earns your invoice every thirty days, with a ledger to prove it did. Confidence doesn't need a signature page.
Recognize your agency in there? Five more causes, plus AEO and GEO, are on the full autopsy.
Read the rest of the autopsyRankings tell you where you sit on a page of ten blue links. They tell you nothing about whether an AI names you in an answer that lists three.
Two firms can rank identically on Google and have completely different Citation Share, because the engines are answering questions rather than matching keywords. A page that describes your services ranks. A page that answers the question gets quoted.
We report brand mentions and linked citations as two separate numbers. They behave differently, and adding them together is the easiest way to make a figure look better than it is.
Read the full methodology, including what it can't tell you →
Engines cite pages that answer a specific question with real expertise, in a structure a machine can lift. That's the whole job. Everything below serves it.
The questions people actually ask in your jurisdiction, in their words — pulled from real query data rather than a national keyword list.
Written against your jurisdiction and your practice, not a template with the state name swapped in. Generic pages don't get cited; they get skipped.
Every asset is checked against your jurisdiction's advertising rule set. Anything flagged stops and routes to a human with the reason attached.
New content is reviewed by a person, every month, on every plan. Not a model grading its own homework.
Answer-first structure, question-shaped headings, entity clarity, complete schema — built so an engine can lift the paragraph with your name on it.
Citation Share re-measured on schedule. Every asset tagged, reporting its own traffic, rankings, calls and engagement.
An AI that rewrites your pages for "answer-first" formatting will happily write a performance guarantee your state prohibits, or invent a citation. For a licensed professional that isn't a content problem — it's your license.
So every asset is checked against your jurisdiction's advertising rule set before it reaches you: required disclaimers, unqualified superlatives, prior-result claims, specialization language, responsible-attorney identification. Anything flagged stops and comes to a human with the reason attached.
// What we won't tell you. We won't tell you our output is certified compliant with your bar's rules. Under ABA Formal Opinion 512 and Model Rule 5.3, the duty is yours and no vendor can take it — so we don't claim to. We check, we flag what we found and why, and the judgment about what publishes under your name stays where it belongs.
If a vendor tells you their AI output is compliant, ask who carries it when a grievance lands.
Rewrites of pages you already published are delivered to you for review before they go live. On existing pages you have context we don't, so that call is yours.
Ask your current agency which blog post signed your last client. You'll get thirty pages of activity and the one column that matters blank. That isn't dishonesty — the model never built it.
Tagged the moment it's created. The ledger reports its traffic, rankings, calls and engagement automatically — no channel buckets, the specific asset.
Numbers are inserted dynamically per page, so the call that starts a matter traces back to the asset that produced it. You aren't logging anything by hand.
One short weekly digest: here's what produced inquiries, tell us which became matters. No CRM integration required.
Anything behind a confirmed matter informs what gets written next. Attribution is the feedback loop, not a reporting line.
At $2,500 a month the going rate in legal marketing is four blog posts and one cheap link. That's $625 a post, written to a national template, published without a compliance check, and reported at the channel level.
Replaces the $1,500 retainer
$1,500 /mo
Replaces the $2,500 retainer
$2,500 /mo
Replaces a $6–10K full-service retainer
$5,000 /mo
// Why we cap the volume. We could publish forty assets a month. Sites that do get flagged for scaled content abuse, and we're not putting your domain at risk to make a number on a pricing page look bigger. Every asset is scored on our published rubric before it counts toward your allotment — anything that fails doesn't ship and doesn't count.
// What's not on the invoice. We don't run your Google Ads, redesign your site, host it, or answer your phones. We say so before you ask.
Every other platform in this category leads with a number — more cases, more leads, a percentage lift. We don't publish one, for a reason you already know: your state bar prohibits you from promising outcomes. If a marketing vendor is comfortable making a claim you'd be sanctioned for repeating, it's worth asking what else they're comfortable with.
We're also new, and we'd rather you hear that from us. We don't have a decade of case studies. What we have is a measurement you can verify yourself in two minutes, a methodology published in full, and a delivery guarantee we can be held to.
Ask ChatGPT for a lawyer in your practice and city, right now, before you talk to us. The free scan does it at scale — 40 questions, five runs each — and shows you the answer.
The assets in your plan, published in the month, or the month is free. We control production, so we can stand behind it. Terms →
Our AEO scoring rubric and the full Citation Share methodology — including its limitations — are published. Compare that to "proprietary."
Month to month. Cancel from your dashboard. Everything published stays on your site and stays yours.
We run 40 high-intent questions from your market across ChatGPT, Perplexity and Google's AI answers, five times each, and show you exactly where you appear and where a competitor does instead. Then we rewrite your weakest page live so you can see the work.